If staging a house is just about making it look pretty, why can’t anyone do it?
In general, a women has more pull when it comes to buying a house. 85% of all buying decisions are made by women, and she had 95% veto power when it comes down to the final choice.
With these stats in mind, it comes as no surprise that a staged property will appeal to the women’s senses, creating an enticing image of what her life could be for her and her family. These buying decisions are answered when she first walks in the door. A women knows what she wants; therefor 70% of those decisions are made from the foyer. Never has a first impression been so important.
Think about home staging in comparison to preparing for a job interview. The way you dress for a job interview and the first things you say are the most important. The same goes for the first 30 seconds in the front door of a property.
Home staging is not just about making a house look pretty, it is creating a calculated flow throughout the space that appeals to the senses of a potential buyer. It inspires a buyer to come to the conclusion that they are ready to purchase.
Home staging works because it considers the wants and needs of buyers and taps into their emotions when searching for a home.
- Realtors who work with buyers say most buyers are willing to offer more money for a staged home compared to one that is similar but not staged.
- 81% of buyers say home staging makes it easier to visualize the property as their future home.
- 45% of buyers say it will positively impact the value of the home if it is decorated to the buyer’s tastes.
- Among REALTORS® who typically represent the buyer, 49% report most buyers are affected by home staging.
To sell your home faster, it must stand out from the competition and create a strong first impression.
- A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than
- The National Association of Realtors (NAR) survey found that the longer homes stay on the market, the further their price drops.
- Once staged, homes spend an average of 73% less time on the market.
Home staging is all about showing your home in its best possible light.
- Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home.
- A survey by Coldwell Banker Real Estate Corp. found that staged homes sell for more than 6% above the asking price.
Does your house make the right first impression?